Privacy Policy for HeroCookware.com
Here’s the deal with your privacy on our site. We’re not in the business of collecting your personal life story. This is an informational project, not a store. But we do have to address the advertising part—it’s what keeps this whole thing online.
The Core of It
We do not sell, rent, or trade your personal information. Full stop. We don’t have a newsletter mailing list to sign up for. We don’t require an account. You’re just a visitor here, and we prefer to keep it that way.
The Advertising Reality
To cover our operational costs—hosting, software, and frankly, buying new pieces of cookware to review—we display advertisements through a third-party advertising network.
This is where it gets technical, but it’s important. These third-party ad servers use technology (like cookies, web beacons, or JavaScript) to send ads directly to your browser. When this happens, they automatically receive certain non-personal information. We’re talking about your IP address, your ISP, the browser you used to visit our site, and sometimes, whether you have Flash installed. That’s it. No name, no email, no physical address.
This information is used by the ad network for a few reasons: to geo-target ads (so you might see an ad for a retailer in your country), to measure an ad’s effectiveness, and to personalize the advertising content you see based on your general browsing patterns across the wider internet.
What We See (And Don’t See)
We have access to basic, aggregated analytics. Think broad strokes: total pageviews, which articles are most popular, general geographic regions of our audience (e.g., “visitors from Europe”). This helps us understand what content you find useful. It’s a faceless crowd statistic, not an individual profile. We cannot see or access the specific data collected by the advertising network about you.
Your Control & Choices
You have options, and we encourage you to use them if this makes you uneasy.
- Cookie Management: You can choose to disable or selectively turn off our cookies or third-party cookies in your browser settings. However, this can affect how you interact with our site and others.
- Opt-Out Programs: Many legitimate advertising networks are part of self-regulatory programs that offer a single location to opt-out of personalized advertising. Visiting sites like the Network Advertising Initiative (NAI) or the Digital Advertising Alliance (DAA) opt-out pages allows you to manage preferences across many companies at once.
- Browser Tools: Modern browsers often have settings for “Do Not Track” or built-in privacy features that limit tracking. Explore your browser’s privacy settings—they’re more powerful than you might think.
Changes & Contact
This policy might get updated occasionally. Nothing sneaky, just legal maintenance or to reflect changes in how the ad tech works. The date at the bottom will tell you when it happened.
If you have a question about this, please use our Contact page. We’re real people and we’ll give you a straight answer.
Last Updated: 15.12.2025